MASS COMMUNICATION AT MICHIGAN STATE

Faculty:
Charles Atkin
Steve Lacy
John Sherry
Sandi Smith
Ron Tamborini
Rene Weber

Adjuncts:
Frank Biocca
Bradley Greenberg
Charles Salmon
Kevin Saunders

Rankings:  NCA #2 Mass Communication (Doctoral Program)

Courses/Seminars:
Mass Communication and Public Opinion
Entertainment
Micro/Macro Media
Mass Communication and Children
Diffusion
Economics and Sociology of Creating Media Content
Videogame Theory
Videogame Research
Theory Construction

Affiliations:  
Games for Education and Learning Lab (GEL Lab)
Media Interface and Design Lab (MIND Lab)
Communication Technology Lab
Serious Games Masters Program
Cognitive Imaging Research Center (Rene MRI?)

Journal Editorial Boards: 
Media Psychology
Human Communication Research
Journal of Communication
Communication Theory
Journal of Broadcasting and Electronic Media
Journalism and Mass Communication Quarterly

Grants:

"Implementing and Evaluating a Multi-tier Targeted Social Norm Campaign to Promote Safe Drinking on Campus,"
"Impact of Public Service Advertising: Research Evidence and Effective Strategies"
"Audience Responses to Televised Liquor Advertising,"
"Children's Attitudes toward Alcohol Advertising"
"Content Analysis of Campus Newspaper Coverage of Alcohol and Other Drugs"
"Prevention Of Overweight Children: Development of an Intervention to Improve Feeding Practices With Infants of Medicaid Mothers."
"The Fantastic Food Challenge: Increasing Nutrition Literacy through Interactive Technology"
"The Uses and Effects of Video Games: Girls and Technology."
"Physiological Reactance to Violent Video Games"
The Fun of Gaming - Measuring the Human Experience of Media Enjoyment.
The Impact of Violent Video Games on Brain Activity
Television Entertainment Quality
Television Audience Prediction
"Omnipres Presence Technology Assessment and Measurement Groups"
"Presence: Measurement, Effects, Conditions (MRC)"
"Mobile Infospaces."
"HomeNetToo: Motivational, Affective And Cognitive Factors And Internet Use: Explaining The Digital Divide And The Internet Paradox"



Selected Publications:

Smith, S.W., Atkin, C.K., & Roznowski, J. (2006).  "Are ‘drink responsibly' alcohol campaigns strategically ambiguous?"  Health Communication

Silk, K.J., Bigsby, E., Volkman, J., Kingsley, C.K., Atkin, C., Ferrara, M., & Goins, L. (2006).  "Formative research on adolescent and adult perceptions of risk factors for breast cancer."  Social Science and Medicine

Smith, S. W., Atkin, C. K., Martell, D., Allen, R., Hembroff, L. (2006) A social judgment theory approach to conducting formative research in a social norms campaign, Communication Theory

Smith, S. W., Atkin, C. K., Rozowski, J. A. (2006) Are "Drink Responsibly" Alcohol Campaigns Strategically Ambiguous?", Health Communication

Atkin, C., Fleming, K., Thorson, E. (2004) Alcohol Advertising Exposure and Perceptions:Links with Alcohol Expectancies and Intentions to Drink or Drinking in Underaged Youth and Young Adults, Journal of Health Communication

Atkin, C., Martell, D., Smith, S., & Greenamyer, J. (2004) "Specialized Social Norm Message Strategies Focusing on Celebratory Drinking", Report on Social Norms

Atkin, C. (2004) , "Media intervention impact: Evidence and promising strategies" In National Research Council and Institute of Medicine (eds), Reducing Underage Drinking: A Collective Responsibility, Washington DC, The National Academies Press, 565-597

Atkin, C., Meyer, G., & Roberto, A. (2003) "A Radio-Based Public Health Campaighn Approach to Promoting Gun Safety", Health Communication

Salmon, C., & Atkin, C. (2003) , "Media campaigns for health promotion" In Dorsey, A., Miller, K., Parrot, R., Thompson, T. (eds), Handbook of Health Communication, Hillsdale, NJ, Lawrence Erlbaum

Atkin, C., & Smith, S. (2003) , "Effects of Television Adverstising on Children", in E. Palmer and B.Young (Eds.), The Faces of Televisual Media: Teaching, Violence, Selling to Children, Hillsdale, NJ, Lawrence Erlbaum

Atkin, C., Roberto, A., Meyer, G., Johnson, A., Smith, P. (2002) "Promoting gun trigger-lock use: Insights and implications from a radio-based health communication intervention", Journal of Applied Communication Research

Atkin, C., Smith, S., Roberto, A., Fediuk, T., & Wagner, T. (2002) "Predictors of verbal aggression in adolescence", Journal of Applied Communication Research

Atkin, C., & Mastro, D. (2002) Exposure to alcohol billboards and beliefs & attitudes toward drinking among Mexican American high school students, Howard Journal of Communication

Mastro, D., & Atkin, C. (2002) Exposure to alcohol billboards and beliefs & attitudes toward drinking among Mexican American high school students, Howard Journal of Communication

Atkin, C., & Rice, R. (2002) "Communication Campaigns: Theory, Design, Implementation, and Evaluation", Media effects: Advances in theory and research, Hillsdale, NJ, Lawrence Erlbaum

Atkin, C. (2002). "Promising Strategies for Media Health Campaigns", , Mass Media and Drug Prevention: Classic and Contemporary Theories and Research, Mahwah, NJ, Lawrence Erlbaum

Bauer, J. M., Lacy, S., & Wildman, S. S. (2006)."Repositioning the Journal of Media Economics: A Brief Note from the Editors," Journal of Media Economics.

Lacy, S., Riffe, D., & Varouhakis, M. (2006). "Where Do Ohioans Get Their Environmental News?" paper presented to the Association for Education in Journalism and Mass Communication.

Carpenter, S., Lacy, S., & Fico, F. (2006). "Network News Coverage of High Profile Crimes during 2004: A Study of Source Use and Reporter Context," Journalism & Mass Communication Quarterly.

Cho, H., Martin, H. J., & Lacy, S. (2006). "An Industry in Transition: Entry & Exit in Daily Newspaper Markets, 1987-2003," Journalism & Mass Communication Quarterly.

Lacy, S., Diddi, A., & Thorson, E. (2006). "Small Dailies' Profit Margins Half Those of Medium Dailies" Newspaper Research Journal.

St. Cyr, C., Lacy, S., & Guzman, S. (2005). "Circulation Increases Follow Investment in Newsrooms," Newspaper Research Journal.

Chen, R., Thorson, E., & Lacy, S. (2005). "The Impact of Newsroom Investment on Newspaper Revenues and Profits: Small and Medium Newspapers 1998-2002," Journalism & Mass Communication Quarterly.

Greenberg, B. S., Sherry, J. L., Lachlan, K., Lucas, K., & Holmstrom, A. (2008). Orientations to Video Games among Gender and Age Groups. Simulation and Gaming.

Desouza, R., & Sherry, J. L. (2006). Portrayals of romantic conflict on adolescent television. Media Report to Women.

Sparks, G., Sherry, J. L., & Lubsen, G. (2005). The appeal of media violence in a full-length motion picture: An experimental investigation. Communication Reports.

Sherry, J. L. (2004). Media enjoyment and flow. Communication Theory, 14(4), 328-347.

Sherry, J. L. (2006). "Would the great and mighty Oz play Doom? A look behind the curtain of violent video game research." In P. Messaris & L. Humphreys (Eds.), Digital media: Transformations in human communication.

Sherry, J. L., & Pacheco, A. (2006). "Matching computer game genres to educational outcomes." Electronic Journal of Communication.

Sherry, J. L. (2006). "Violence in video games." In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media.

Sherry, J. L., Greenberg, B. S., Lucas, & Lachlan, K. (2006). "Video game uses and gratifications as predictors of use and game preference." In P. Vorderer & J. Bryant (Eds.), Playing computer games: Motives, responses and consequences.

Smith, S. L., Lachlan, K. & Tamborini, R. (2004). "Popular video games: Quantifying the presentation of violence and its context." Journal of Broadcasting & Electronic Media.

Tamborini, R., Huang, R., Mastro, D., & Nabashi-Nakahara, R. (2007). The Influence of Race, Heuristics, and Information Load on Judgments of Guilt and Innocence. Communication Studies.

Mitchell, M., Tamborini, R., Limon, S., & Zuckerman, C. (2007). Moderators and Mediators of Door-in-the-Face Requests: Is it a Negotiation or a Helping Experience? Communication Monographs.

Skalski, P. & Tamborini, R. (2007). The role of social presence in interactive agent-based persuasion. Media Psychology

Tamborini, R., Skalski, P., Lachlan, K., Westerman, D., Davis, J., & Smith, S. L. (2005). The Raw Nature of Televised Professional Wrestling: Is the Violence a Cause for Concern? Journal of Broadcasting & Electronic Media

Mastro, D., Tamborini, R., & Hullett, C. R. (2005). Linking media to prototype activation and subsequent celebrity attraction:  An application of self-categorization theory. Communication Research

Tamborini, R., & Weber, R. (2006). "Aggression and electronic games." In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media.

Tamborini, R., & Skalski, P. (2006). "The role of presence in electronic games." In P. Vorderer & J. Bryant (Eds.), Playing video games: Motives, responses, and consequences.

Tamborini, R., Eastin, M., Lachlan, K., Skalski, P., Fediuk, T., & Brady, R. (2004). "Violent virtual video games and hostile thoughts." Journal of Broadcasting & Electronic Media. 

Weber R., Ritterfeld U., & Mathiak K., (2006). "Does Playing Violent Video Games Induce Aggression? Empirical Evidence of a Functional Magnetic Resonance Imaging Study", Media Psychology

Weber R., Kostygina A., & Ritterfeld U., (2006). "Aggression and Hostility As Effects of Playing Violent Games", In: Vorderer P., Bryant J. (eds.): Playing Video Games - Motives, Responses, and Consequences, Mahwah, NJ, Lawrence Erlbaum

Ritterfeld U., & Weber R. (206). "Video Games for Entertainment and Education", In: Vorderer P., Bryant J. (eds.): Playing Video Games - Motives, Responses, and Consequences, Mahwah, NJ, Lawrence Erlbaum

Vorderer P., Bryant, J., Pieper K., & Weber R. (2006). "Playing Video Games As Entertainment", Vorderer P., Bryant J. (eds.): Playing Video Games - Motives, Responses, and Consequences, Mahwah, NJ, Lawrence Erlbaum

Mathiak K., & Weber R. (2005). "Functional Magnetic Resonance Imaging (fMRI) of Virtual Social Behavior: Brain Signals in Virtual Reality and Operational Environments", Proceedings of the Human Computer Interface International 2005, Mahwah, NJ, Lawrence Erlbaum