HEALTH COMMUNICATION AT MICHIGAN STATE UNIVERSITY

Faculty:

Charles Atkin
Frank Boster
William Donohue
Maria Lapinski
Kelly Morrison
Khadi Ndiaye 
Hee Sun Park
Kami Silk
Sandi Smith
 

Adjuncts:

Terrence Albrecht
Rebecca Cline
Bradley Greenberg
Lisa Lindsey
Janet Lillie
Carlos Rios
Charles Salmon
Kim Witte
Pam Whitten

 
Rankings:

NCA:  #1 Health Communication Doctoral Program Effectiveness
         
 
Courses/Seminars:

Mass Communication and Public Health
Risk Communication
Health Communication in Diverse Populations
Public Communication Campaigns
Health Communication
Risk & Crisis Communication

 
Affiliations: 

Health & Risk Communication Center

Breast Cancer and the Environment Research Center

MSU Department of Epidimology

MSU Department of Medicine

Wayne State University Department of Medicine

 
Journal Editorial Boards: 
Health Communication
Journal of Health Communication
Journal of Communication
Journal of Applied Communication,


PhD Grads
David Buller
Michael Burgoon
Kenzie Cameron
Shelly Campo
Joseph Cappella
Michael Cody
Brenda Dervin
Walter Gantz
J. David Johnson
Lawrence Kincaid
Jennifer Kopfman
Lisa Massi Lindsey
Hendrika Meischke
Gary Meyer
Lisa Murray-Johnson
Dhaval Patel
Anthony Roberto
Rachel Smith
Monique Mitchell Turner

Grants:
"Breast Cancer and the Environment"
"Social Norm Campaigns to Promote Safe Drinking on Campus"
"Public Perceptions of Risks of HIV and Other Viruses"
"Prevention of Extreme Drinking among College Students"
"Impact of Public Service Advertising: Research Evidence and Effective Strategies"
"Audience Responses to Televised Liquor Advertising"

Recent Publications:
 
Achter, P., Parrott, R.L., & Silk, K.J.  (2005). "African Americans' Opinions about Human Genetic Research." Politics and the Life Sciences.

Atkin, C. K., Smith, S. W., Ferguson, V. & McFeters, C., (2008).  A comprehensive analysis of breast cancer news coverage in leading media outlets.  Journal of Health Communication.

Atkin, C. K., Smith, S. W., Klein, K. Glazer, Ed., & Martell, D. (2008).  In their own words:  Student characterizations of protective behaviors to prevent alcohol harm. Report on Social Norms.

Atkin, C., & Salmon, C. (2008).  Communication campaigns.  In C. Berger & M. Roloff (Eds.), Handbook of communication science, 2nd ed.  Thousand
Oaks, CA: Sage.

Atkin, C., & Silk, K. (2008).  Health communication.  In D. Stacks and M. Salwen (Eds.), An integrated approach to communication theory and research, 2^nd ed. Hillsdale, NJ: Erlbaum.

Atkin, C., Martell, D., Smith, S., & Greenamyer, J. (2004).  "Specialized social norm message strategies focusing on celebratory drinking," Report on Social Norms.

Atkin, C. (2004).  "Media intervention impact: Evidence and promising strategies," in National Research Council and Institute of Medicine, Reducing Underage Drinking: A Collective Responsibility (pp. 565-597).  Washington, DC: The National Academies Press.

Bresnahan, M. J., Lee, S. Y., Smith, S. W., Shearman, S. M., & Yoo, H. J. (2007). Reservations of the Spirit:  The Development of a Culturally Sensitive Spiritual Beliefs Scale about Organ Donation. Health Communication.

Bresnahan, M. J., Lee, S. Y., Smith, S. W., Shearman, S. M. Park, C. Y, & Yoo, J. (2007). TheTheory of Planned Behavior in willingness to commit to posthumous organ donation in Japan, Korea, and the United States. Health Communication.

Cho, H., & Witte, K. (2005).  Managing fear in public health campaigns: A theory-based formative evaluation process.  Health Promotion Practice.
Dalsey, E., & Park, H. S. (in press). Implication of organizational health policy onorganizational attractiveness. Health Communication.

Farr, A., Witte, K., Jarato, K., & Menard, T. (2005).  The effectiveness of media use in health education: Evaluation of an HIV/AIDS radio campaign in Ethopia, Journal of Health Communication.

Fleming, K., Thorson, E., & Atkin, C. (2004). "Alcohol advertising exposure and perceptions: Links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults", Journal of Health Communication.

Green, E., & Witte, K. (2006).  Can fear arousal in public health campaigns contribute to the decline of HIV prevalence? Journal of Health Communication

Hembroff, L., Atkin, C., Martell, D., McCue, C., & Greenamyer, J. (2007). "Evaluation results of 21st birthday card program targeting high-risk drinking," Journal of American College Health.

Horodynski, M., Olson, B., Brophy-Herb, H., Silk, K., & Shirer, K. (in press). The infant feeding series (TIFS) curriculum. Journal of Nutrition Education and Behavior.

Lapinski, M.K., Randall, L., Peterson, M., & Peterson, A. & Klein, K.A. (in press). Prevention options for positives: Testing the effects of a health communication intervention for men who have sex with men who are HIV positive. Health Communication.

Lapinski, M.K., Rimal, R., DeVries, R., & Lee, E.L. (2007). The role of group orientation and descriptive norms on water conservation attitudes and behaviors. Health Communication

Lapinski, M.K. & Nwulu, P. (in press). Can viewing a short film change HIV-related risk and stigma perceptions? Results from an experiment in Abuja, Nigeria. Paper in press in Health Communication.

Lapinski, M.K. & Orbe, M. (2007). Evidence for the construct validity and reliability of a scale measuring the components of co-cultural theory. Communication Methods and Measures.

Lapinski, M.K. (2006). StarvingforPerfect.com: A theoretically-based content analysis of pro-eating disorder websites. Health Communication.

Lapinski, M.K & Rimal, R.N. (2005). An explication of social norms. Communication Theory.

Lee, D. W., Park, H. S., Lee, T. S., Kim, M. K., & Kim, Y. H. (2007). Functions of social gatherings involving alcohol consumption with coworkers in Korea. Asian Journal of Communication.

Lee, D. W., Park, H. S., Lee, T. S., Kim, M. K., & Kim, Y. H. (2006). Korean working adults' and undergraduate students' attitudes towards, and self-efficacy in, joining drinking parties. Social Behavior and Personality.

Lindsey, L. L. M., Silk, K., von Friederichs-Fitzwater, M. M., Hamner, H. C., Prue, C. E., & Boster, F.J. (in press). Developing effective campaign messages to prevent neural tube defects: A qualitative assessment of women's reactions to messages. Journal of Health Communication.

Martell, D., Atkin, C. K., Hembroff, L. A., Smith, S. W., Baumer, A. J., & Greenamayer, J. (2006) College Students and "Celebration Drinking."  Social Norms Review.

McCue, C., Greenamyer, J., Atkin, C., & Martell, D. (2006).  Reactions to "Celebration Intoxication" program: An evaluation of 21st  birthday alcohol consumption",  Journal of American College Health.

Murray-Johnson, L., Witte, K., Patel, D., Orrego, V., Zuckerman, C., Maxfield, A., & Thimons, E. (2004).  Using the extended parallel process model to prevent noise-induced hearing loss among coal miners in Appalachia,  Health Education & Behavior.

Park, H. S., & Smith, S. W. (2007). Distinctiveness and influence of subjective norms, personal descriptive and injunctive norms, and societal descriptive and injunctive norms on behavioral intent: A case of two behaviors critical to organ donation. Human Communication Research.

Parrott, R.L., Silk, K.J, Dillow, M.R., Krieger, J.R., Harris, T.M. & Condit, C.M. (2005). Development and Validation of Tools to Assess Genetic Discrimination and Genetically Based Racism. Journal of the National Medical Association.

Parrott, R.L., Silk, K.J., Condit, C.M., Dorgan, K., & Harris, T.M. (2005). Risk comprehension And judgments of statistical evidentiary appeals: When a picture is not worth a thousand words. Human Communication Research.

Rice, R., & Atkin, C. (2008).  Public communication campaigns: Theoretical principals and practical  applications.  In J. Bryant and M. Oliver (Eds.).  Media effects: Advances in theory  and research,  3rd ed.  Hillsdale, NJ: Lawrence Erlbaum.

Rimal, R.N., Lapinski, M.K., Cook, R.J., & Real, K. (2005). Moving toward a theory of normative influences: How perceived benefits and similarity moderate the impact of descriptive norms on behaviors. Journal of Health Communication.

Roberto, A.J., Meyer, G., Boster, F.J., & Roberto, H.L. (2004). Assessing the Get Real about Violence curriculum: Process and outcome evaluation results and implications. Health Communication.

Silk, K.J., Sherry, J., Winn, B., Keesecker, N., Horodynski, M. A., Sayir, A. (2008). Increasing Nutrition literacy: Testing the effectiveness of print, website, and game modalities. Journal of Nutrition Education & Behavior.

Silk, K.J., Bigsby, E., Volkman, J., Kingsley, C., Atkin, C., Ferrara, M., & Goins, L.A. (2006). Formative research on adolescent and adult risk factors for breast cancer. Social Science and Medicine.

Silk, K.J., & Parrott, R. L. (2006). All or nothing... or just a hat?: Farmers' sun protection behaviors. Health Promotion Practice.

Silk, K.J., Weiner, J.L., & Parrott, R.L. (2005). Gene cuisine or franken-food? The theory of reasoned action as an audience segmentation strategy for messages about GM foods. Journal of Health Communication.

Smith, S. W., Atkin, C. K., Munday, S., Skubisz, C., & Stohl, C. (in press).  The impact of personal and/or close relationship experience on memorable messages about breast cancer and the perceived speech acts of the sender.  Journal of Cancer Education.

Smith, S. W., Lindsey, L. L. M., Kopfman, J. E., Yoo, J., & Morrison, K. (2008).  Predictors of engaging in family discussion about organ donation and getting organ donor cards witnessed. Health Communication.

Smith, S. W., Rosenman, K., Kotowski, M., Glazer, E., McFeters, C., Law, A., & Keesecker, N. (2008)  Using the EPPM to create and evaluate the effectiveness of brochures to increase the use f hearing protection in farmers and landscape workers.  Journal of Applied Communication
Research.

Smith, S. W., Atkin, C. K., & Roznoswki, J. A.  (2006). Are "Drink Responsibly" alcohol campaigns strategically ambiguous?  Health Communication.

Smith, S. W., Atkin, C. K., Martell, D., Allen, R., & Hembroff, L. (2006).  A social judgment theory approach to conducting formative research in a social norms campaign.  Communication
Theory.

Smith, R., Ferrara, M., & Witte, K. (2007).  Social sides of health risks: Stigma and collective efficacy . Health Communication.

Sood, S., Menard, T., & Witte, K. (2004).  The theory behind entertainment-education, in A. Singhal, M. Cody, E. Rogers, & M. Sabido, (Eds.), Entertainment-education and social change: History, research and practice.  Matwah, NJ: Erlbaum.

Stephenson, M.T., Witte, K., Vaught, C., Quick, B., Booth-Butterfield, S., Patel, D., & Zuckerman, C. (2005).  Using persuasive messages to encourage voluntary hearing protection among coal miners, Journal of Safety Research.

Volkman, J., & Silk, K.J.  (in press) Adolescent females and their mothers: Examining perceptions of the environment and breast cancer. Journal of Health Psychology.

Weiner, J., Silk, K.J., & Parrott, R.L. (2005). Family communication and genetic health: A research note.  The Journal of Family Communication.

Witte, K. (2005).  Opera on family planning in Ethiopia. In E. Berlin Ray (Ed.), Health communication in practice: A case study approach.  Mahwah NJ: Erlbaum.